The brand design for Aldax + Co was crafted in a narrative deeply rooted in ethical storytelling. It was essential to redefine the notion of luxury leather products, infusing them with purpose. The unique stories of the skilled artisans became the cornerstone of this branding journey. Through the narrative, we aimed to not only present a range of exquisite leather goods but also weave a tapestry of social responsibility and craftsmanship. This approach allowed us to emphasize not just the value of the products, but also the inherent worth of those who create them. A custom, user-friendly, and inviting website allows customers to not only shop for their products on the e-commerce platform but also learn more about the purpose of the business and each maker employed.
Aldax + Co
SCOPE:
Brand Identity, Copywriting, Web Design
The brand design for Aldax + Co was crafted in a narrative deeply rooted in ethical storytelling. It was essential to redefine the notion of luxury leather products, infusing them with purpose. The unique stories of the skilled artisans became the cornerstone of this branding journey. Through the narrative, we aimed to not only present a range of exquisite leather goods but also weave a tapestry of social responsibility and craftsmanship. This approach allowed us to emphasize not just the value of the products, but also the inherent worth of those who create them. A custom, user-friendly, and inviting website allows customers to not only shop for their products on the e-commerce platform but also learn more about the purpose of the business and each maker employed.
AESTHETIC:
Clean, Bold, Luxury, Natural, Contrast, Texture
TONE + VOICE:
Empowering, Strong, Story-driven, Purposeful, Inspirational, Process