Maison d'Haiti

SCOPE:

Brand Identity & Print Design

Collaborating with this inspiring artisan company in Haiti was an incredible journey of visual storytelling and design evolution. Understanding the profound commitment to empowering and employing women through job creation, a brand identity that beautifully encapsulates the strength and creativity of Haitian women was crafted. Infusing femininity into the visual elements and carefully selecting the color palette inspired by the natural beauty of Haiti, helped to create a sense of warmth and authenticity. The focus on the artisanal process became a central theme of the brand, with every design element reflecting the meticulous craftsmanship and dedication behind each product. Through thoughtful typography, color choices, and imagery, the brand narrative unfolded organically, showcasing not just the products but the incredible stories and skills of the artisans.

AESTHETIC:

Airy, Pure, Handmade, Raw,
Natural, Feminine, Fresh, Timeless

TONE + VOICE:

Honest, Empowering, Story-driven, Purposeful, Inspirational, Nurturing